MTN South Sudan: Achieving Cost-Efficiency Through Electronic Distribution

Case Study

Achieving Cost-Efficiency Through Electronic Distribution

MTN South Sudan

Mountain Top

Challenge

Faced with a prolonged civil war, the oil-dependent economy was brought down, forcing people to choose between buying mobile phones or consuming bread. Africa’s largest telecom operator, MTN group, with the turnover of R146 billion in 2015, has been challenged by the sinking economy in the world’s youngest country. MTN South Sudan with an approximate subscriber base of 1.2 million, however, resilient in its marks, invested a hefty amount of $170 million in the past two years in the hope to generate profits but in vain. 

Download this Case Study
Get the PDF straight in your inbox

Thank you for showing interest in our case study. The case study should reach your inbox within a maximum of 30 minutes. If you don’t get it, kindly check your spam or junk folder. In case of any issue or feedback, please use the contact form to reach out to us.

Error!
Something went wrong. Please try again later
I would like to receive information about publications, products and other news.


* Mandatory Fields



Loading...

Impact

 

MTN South Sudan took extreme measures to curtail costs by laying off staff, scaling down operations and putting an immediate stop to all growth plans. However, continued survival in these conditions depends upon becoming more cost-efficient. MTN management decided to tap into the full potential of the electronic channel and endorsed it as the primary channel of subscriber mobile recharge by curtailing distribution of scratch cards. The transition journey was not all steady and smooth in start as MTN faced difficulties in strategy implementation, but they addressed those issues tactfully and almost doubled the number of active agents in just one month of transition. 

 

 

Popular Tags:  Electronic Transaction  Profitability  Cost-Efficiency  

More From Knowledge Center

cServing NewCo brand “Aliv”: Entry into the North American region

Serving NewCo brand “Aliv”: Entry into the North American region

SDS is proud to be the vending partners of one of the strongest telecom operators of Bahamas that are rolling out and expanding within the geography i... Read More...
Blog - Sep, 2016

cSeamless Reseller - Mobile Application

Seamless Reseller - Mobile Application

The growing need of fast, convenient and secure means of carrying out business operations are best met with mobile applications. With customisable and... Read More...
Brochure - Sep, 2016

cIs Africa ready for Digital Transformation?

Is Africa ready for Digital Transformation?

Innovation in African telecom industry is occurring across two key domains- low cost mobile handsets and mobile payments that present massive growth o... Read More...
Blog - Sep, 2016

Tweet!