IDG, one of Sweden's largest IT Magazines online, concludes that Seamless will lead the future within mobile transactions. Seamless Distribution AB, a company that has already revolutionized the "Pay As You Go" system with mobile telephones, has now challenged the major banks and credit card companies with a simpler and cheaper payment system, without any middlemen.

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Quick, secure mobile payments, which bypass credit card companies and cut the merchants' fees by 50%. This is the concept by which Seamless has launched their system, which will revolutionize the payment industry.

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Dagens Nyheter, one of Sweden's largest daily newspapers, writes that to be successful in the field of mobile payments, simplicity is a key factor, something Seamless takes pride in providing for both the merchants and consumers.

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Dagens Industri, Scandinavia's largest business newspaper, believes Seamless' new payment system, cutting out the middlemen, could be a huge hit for major banks, allowing merchants and consumers come out on top.

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The Swedish Hotel and Restaurant Association's Development Manager, Clemens Wantschura says that there is no perfect payment system, but thinks that this (SEQR) system is unusually well thought out. He sees several advantages.

"This is going to create a downward pressure on the costs in both the debit and credit markets. Used correctly, this could resolve the problem of lag time in payment transactions by chip or pin." says Clemens Wantschura.

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